Looker

Looker is a business intelligence and data analytics platform that operates as part of Google Cloud, providing organizations with powerful tools to analyze governed data, deliver actionable business insights, and build AI-powered applications. The platform combines a flexible semantic modeling layer with cloud-first infrastructure, industry-leading APIs, and foundational AI capabilities powered by Google's Gemini technology. Looker has been recognized by Gartner as a Leader in the 2025 Magic Quadrant for Analytics and Business Intelligence Platforms. The platform offers a comprehensive suite of features including conversational analytics that allows users to interact with data using natural language, embedded analytics capabilities for integrating dashboards into applications, and seamless integration with Google Cloud services like BigQuery and Vertex AI. Looker's universal semantic modeling layer serves as a single source of truth for business metrics, ensuring consistent results across all consumption points. With both Looker and Looker Studio offerings, the platform caters to enterprise-grade analytics needs while also providing accessible, free tools for ad hoc reporting and data visualization. Looker serves diverse use cases including cloud cost management for multicloud environments, marketing data analysis and activation, custom data and AI application development, data monetization through embedded analytics, and productivity collaboration analysis for Google Workspace users. The platform emphasizes governance, security, and scalability while maintaining an API-first architecture that enables extensive customization and integration possibilities.