IDEO

IDEO is a global design and innovation consultancy that has pioneered human-centered design for nearly 50 years. Founded by David Kelley, the company has established itself as a leader in helping organizations create products, services, and strategies through empathy-driven research, creative experimentation, and systems thinking. With studios in Cambridge, Chicago, London, San Francisco, and Shanghai, IDEO serves clients across diverse industries including healthcare, financial services, education, technology, consumer goods, public sector, and sustainability. The firm's approach centers on understanding human needs, motivations, and behaviors before developing innovative solutions. IDEO's methodology follows three interconnected phases: Inspiration (engaging directly with people to uncover unmet needs), Ideation (generating and testing ideas based on real-world insights), and Implementation (bringing solutions to life through rapid prototyping and iteration). Beyond individual projects, IDEO helps organizations build internal capabilities for sustained innovation through training, coaching, and organizational transformation. IDEO has expanded its offerings to include specialized practices such as IDEO Health, IDEO AI, and IDEO Play, along with educational programs through IDEO U and social impact work through IDEO.org. The company has partnered with major brands including Ford, Sephora, H&M, Moderna, and Boom Supersonic, helping them navigate complex challenges from retail transformation to cultural change and supersonic flight innovation.